Where do we even start?
There’s too much noise. Too many tools. Too many "experts."
startdoing.ai
Your team won't learn to use AI from another webinar.
They need to do their actual job, and use AI to do it better. Stop watching AI. Stop "learning" AI. Start doing AI.
But why is it so hard to start?
AI isn't a fad and it's changing how work gets done, fast. Except every time you try to get your team moving, you hit the same walls:
Who can we trust?
One "Everything Changed" YouTube title and you question whether that expensive training from last month is outdated.
Will anyone actually learn?
People clicked "complete" for each training module, but were they actually watching or shopping on their phones?
We still have jobs to do.
Your team can’t afford to stop working to go learn. But they can’t afford not to learn either.
So time goes by and you feel like the gap between your company and the companies using AI gets wider every week.
Imagine training that does real work.
What if learning AI wasn't a soul-sucking course you send your team to watch?
But a coach that sat at their desk, teaching them to use AI, step by step.
Picture this three weeks from now:
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Each person on your team has a personal AI coach that knows their project, their progress, and their next step. What do I do next? No scrubbing through training videos. No searching the web. Just the next, smallest AI task in words they understand.
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When you want proof, you don't check completion rates. You just say: Show me what you built.
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Your team isn't just AI-curious. They're AI-builders: an invoice-chasing system, a customer-email triage system, a meeting-notes-to-action-items pipeline.
This isn't for people talking about AI.
It's for people who are doing it.
startdoing.ai: Learn AI by doing the real work.
Here's how it works:
- 1
We talk.
On a discovery call, I ask a lot of questions. Where is your team wasting time? What work is manual and tedious? What do people dread doing? We find the highest-leverage place to start.
- 2
I learn your process.
I sit down with the person who actually does the work. They walk me through it, step by step. I understand the real thing.
- 3
I build their coach.
I create a custom AI workspace (in Claude, ChatGPT — whatever you use) loaded with their coach and a step-by-step plan. It’s built the way good coaching works - one skill at a time, proven before moving on. No jargon, no theory dumps. Just the step they need, while they’re doing the work, until they have something to show for it.
- 4
Your team does the work.
They open their workspace and ask: Where do I start today? Their coach walks them through the smallest next step. When they have a question at step 2.6, they just ask and the coach already knows their full context.
- 5
You see the results.
Real AI systems. Built by the people who know their work best.
Built by someone who knows why training fails.
I'm Jordan Habel. I spent over 10 years in teaching and instructional design — building corporate courses and documentation while watching people click "complete" on videos they never watched, so managers could bump a percentage in the weekly email.
So I stopped building courses and started building tools.
At a $2B tech company, I built AI tools that saved over $500,000 a year — starting with one that turned meeting transcripts into first drafts, killing hours of tedious writing work. Out of 4,000+ employees, I was one of four named an AI Innovator.
But here's the part that matters for you: I was the first of those four to actually roll my solution out — sitting with my team, teaching them to build and use the tools themselves. Not a demo. Not a webinar. The people doing the work, and doing it better with AI.
That's when I saw the pattern clearly.
The problem was never the people. It was the system:
Consultants don’t have time to sit at your desk and teach you how to apply what they teach. So...
- You build fake projects that don’t apply to your job.
- You watch slide decks you forget about tomorrow.
- And self-paced trainings go stale faster than ever.
startdoing.ai fixes these problems:
Generic course for everyone
Built for your business, your process, your people
Watch, then forget
Learn by doing the actual work
Outdated in months
Every new workspace is built on today’s best practices
Proof = a checkbox
Proof = the thing they built
About staying current: Tracking AI trends is my job, not yours. Every time we create a new workspace, it's built on the latest best practices. You never have to wonder if you're learning last year's AI.
Simple pricing. Pay per workspace.
You pay per workspace. Your team keeps it forever.
NEW WORKSPACE
New workspace
One price to build a custom, step-by-step workspace for a process in your business.
REFRESH A WORKSPACE
Refresh a workspace
A smaller price to rebuild it on how AI works today, not when you bought it.
No subscriptions you forget about. No seat licenses for people who never log in. You pay for workspaces and you own them. When a new hire starts, hand them the workspace and the coach inside it already knows the job.
(New workspaces typically run $750-$1500)
Proof it works? My businesses run on it.
I use this exact system every day. It's how I learned to build lead magnets for my own business. It's how I learned Claude Code and agentic workflows.
It's how I turn knowledge into action and keep up with the latest in AI.
Lead Magnets Claude Code Prompt & Context Engineering Brand Voice Guides Agentic Workflows Web Development GEO Optimization Learning What All Those Things I Just Said Actually Mean
Every checklist I make for you is built the same way I build my own: one small step at a time, without the heady jargon.
Let's find your team's first win.
Book a discovery call. I'll ask about your business, your team, and where the time is going. You'll leave the call knowing the highest-impact place to start doing AI whether you hire me or not.
Not ready for a call?
Start doing AI in the next 10 minutes.
Build your business's actual context file in the next 10 minutes using this exact method. Completely free. You get a file you can start using today, I don't keep any data.
Enjoy!